The way we obtained our target audience was by carrying out research through creating questionnaires , focus groups and one to ones. From our target audience we gathered that mostly 18-24 year olds were our prime target audience. from our research we looked into to what appeals to this age range e.g hobbies/interest. the first question we wanted to ask our audience if they were interested in short film documentaries in which we recieved a positive response this motivated us to film a short film documentary. in our questionnaire we asked what style of short film they would like to see and we received responses of horror and comedy so made this the medium of our short film.
I created the script to be quite comical as this was appealing for our target audience however i included drama to make it so the social issue within our short film was perceived well.
